SENIOR ART DIRECTOR


Skills: Concepting and creating. Getting to work from the brief on up. Co-conspiring with a copywriter to think up some genius and sharing that with a CD and starting all over again.

Key Learnings: Still not on the top of the world, but in the mix. Thinking can take time and thinking with a partner opens up a lot more to think about.

 

Places I Have Pitched My Desk: VMLY&R, Publicis Seattle, DNA Seattle, Venables Bell & Partner, TeamOne, Draft FCB, Cutwater SF, and Goodby Silverstein & Partners.

POSTAL CARRIER AT UNITED STATES POSTAL SERVICE

Skills: Carried 30lbs by foot, memorized multiple routes and developed psychological profiles of customers based on their mail.

Key Learning #1: People are way weirder, cooler and more interesting than they appear on the surface.

Key Learning #2: In spite of an incredibly broken system, the mail stubbornly gets delivered every day with uncanny accuracy.

ENGLISH INSTRUCTOR IN JAPAN

Skills: Taught English, looked at things through the eyes of an outsider, looked at things through they eyes of adolescents and participating in gym class.

Key Learning: Understanding culture requires perspective and distance.


IT PROFESSIONAL AT LOYOLA MARYMOUNT UNIVERSITY

Skills: Troubleshooting faculty and student computers, administering networking/hardware/software and climbing the corporate ladder with surprising ease for a bicycle commuter with a ponytail. 

Key Learning #1: People don’t understand technology.

Key Learning #2: Large monoliths have a hard time explaining it to them in digestible terms.

GALLERIST AT AM PROJECT LA

Skills: Built out live/work gallery space in downtown LA with a variety of really cool power tools (which I still own and operate!), curated group shows for emerging artists and managed one surly intern who I suspect was stealing supplies.

Key Learning: There’s no money in art.

SKI SHOP GRUNT AT SNOW COUNTRY

Skills: Sales/installation/service of equipment (Salomon, Rossignol, Fischer, Burton), finding angles on separating rich people from small chunks of money.

Key Learning: I’m able to work with absolute disregard of my own personal financial prospects. 

 

ADDITIONAL FACTS

 

You might want to know #1: I'm building my own house and it is my first house build. And I think it is turning out pretty darn good.

You might want to know #2: I converted and lived in a decommissioned Hostess Snack Cakes van for a year to pay off credit cards (Van purchased from Dovebids). 

 

You might want to know #3: I make furniture with my Grandpa Kelley in his woodshop. 

 

You might want to know #4: I have an MFA in new genres from San Francisco Art Institute (the conceptual place, not the diploma mill).

 

You might want to know #5: I’ve got big ideas on how to run a better convenience store.

 

WHO WOULD YOU LIKE TO WORK WITH?

 

Roman Signer: He’s really good with fireworks, but might need to start a new career.

 

Josh Kolenik: The lead singer of Small Black. The funniest guy I know.

 

Ryan Hoercher: He’s a rad dude, my art collaborator and my brother.

BIO

I Seth
I work
I family
I play
I art direct
SKILLS

Adobe:

Photoshop, Illustrator, InDesign, Premiere, After Effects (just the basics)

Microsoft Suite (if I must)

Google Suite (love for collab)

Feel free to contact me at:

seth.k.hoercher@gmail.com

Site by Seth